A number of reasons led me to develop this web site to help Internet Marketing Beginners who want to succeed:
Probably all readers have " a desire for Internet riches and it is a legitimate desire. Financially, I am in fairly good shape without website income, but I want a lot more and the Internet is a great place to pick up some serious money. It took several years before significant money began to roll in from my web sites but I like what I have seen.
2. Political or Publicity Purposes.
I am very interested in politics and have been active for a number of years. As Howard Dean showed in his primary campaign for the presidency in 2003 - 2004, and President Obama in his presidential campaigns, the Internet is a valuable tool. Both were very successful in raising money on the Internet.
3. Accumulation of Large Amount of Information on Website Marketing and Desire to Share the Information.
Like most Internet marketing persons, I have read an enormous amount of literature on Internet Marketing, website publishing and website optimization. This research includes SEO, pay-per-click (PPC), link building, etc. I have gone up many blind alleys in my quest, and just when I have discovered the right "way" to do things, Google has changed their system and another alley would have to be traveled. My experiences may be helpful to those just just starting in Internet Marketing. A strategy can sometimes be very difficult for the beginner to develop when working alone.
4. Dislike of Unscrupulous Website Publishers
It is difficult to search anymore looking for legitimate information. There are so many sites with clever titles, excessive number of ads, and often very little website content. If you are like me, you don't want to waste your time looking at no-content sites that someone threw together hoping to get searchers to click their ads. I have quit clicking ads on all non-content sites. I have also taken a personal vow that any web page I put together will have legitimate content on it - information that I personally gathered and reviewed.
Internet Marketing Gurus
Listed below are a few of the marketing Gurus That I Have Learned From. There are many others but the listed folks are ideal tutors for the beginner:
1. Brian Clark
Start here! If you are going to make money online, you have to be able to write. Brian will teach you! Brian is associated with the Copyblogger blog which offers extensive articles on the subject and, in particular, on the subject of copywriting.
2. Joel Comm.
I've put Joel Comm high on this list because he is an Google Adsense guru and I am involved in Adsense. Joel had a highly successful e-mail book he sold at a fairly high price and his sales were apparently great. Then several years ago.: Surprise! Surprise! Comm bundled his Adsense secrets together in a book - The Adsense Code - and sold it through Amazon for about $15 per copy, a tremendous reduction from the e-book price. Folks in the Internet marketing business are still asking why he would do such a "foolish" thing. But don't feel sorry for Joel Comm. He is a very smart guy. There is a method in his madness. In any event, get the book if you are interested in Google's Adsense program.
3. Ken Evoy.
Evoy has a free Internet marketing course that many beginners take. I learned a great deal from that course and, if you haven't taken it, do so. Ken has a great sense of humor and that helps when dealing with complex material. Evoy is president of Site.Sell.com and author of the classic course, "Affiliate Master's Course."
4. Brad Hill.
Brad wrote the "Dummies" book: "Building Your Business With Google For Dummies." I got some excellent ideas from the book, particularly the Google Adsense sections. I was just beginning Adsense at the time I read the book and had many questions. It should be noted that the book is now several years old and Google has made a number of changes in the Adsense program in those years.
5. Perry Marshall.
One of the benefits of getting into Internet marketing is that you inevitably meet Perry Marshall (not necessarily in person but through e-mails). Perry's great personality shows through and you can't help but like the guy. Perry's free course on Google Adsense has been helpful and each of his many e-mails is a learning experience on Adsense or some other other aspect of Internet marketing. Perry ought to get into politics! The country needs him.
6. Jill Whelan.
Jill Whelan is an search engine optimization consultant and publishes the website High Rankings, one of my favorites. She is so honest and straight forward that it is a pleasure to read her recommendations.
7. Rosalind Gardner.
Publisher of the "Net Profits Coach" ezine (e-mail newsletter), and author of the best-selling "Super Affiliate Handbook: How I Made $436,797 Last Year Selling Other People's Stuff Online." I enjoy the Net Profits Coach ezine and get many ideas from it. You can't argue with success and Rosalind has certainly had success with Internet marketing.
1. Google.com. Google is now the 800 pound gorilla in Internet marketing. You deal with them or you miss a lot of opportunities. And Google is generally nice to deal with. I think their motto is "Do no evil." I like that. Every day, the big boys feed us one lie after another and many of the lies can do a person real harm. Google doesn't do that. They, at least, try to do no evil.
Another nice thing about dealing with Google is that they want you to succeed - make money. Their AdWords and AdSense programs give the little guy a chance to make a little money (or a lot depending on your skill level). Adsense ads and/or Adwords ads - coupled with some nice website content is one way to make money on the Internet.
2. Google Adsense. My favorite Google program. In the Google AdSense program, Google runs relevant ads on a website publisher's site and the publisher (you) gets paid as readers click the ads. The web site with which you apply for acceptance into the Adsense program has to be approved by an actual living, breathing Google representative so this site must be up to Google's standards. Once accepted, you don't have to have your additional sites approved by a Google representative - they trust you! You can place the Google coding on your other sites and you are in business.
3. Google Adwords. Google Pay Per Click (PPC) program where an advertiser can bid for his product's position in search engine results for a particular keyword. The advertiser's bid, if he is high bidder for the keyword, is the amount that the advertiser must pay if the pertinent ad is clicked. The Google ads generally appear on the right side or at the top of Google search pages. The advertiser pays only if someone clicks the advertiser's ads.
Some Internet marketing gurus believe that PPC is the wave of the future. I encourage the Internet marketing beginner to, at least, get familiar with PPC and understand the vocabulary. Later on, after the beginner has some experience with Internet marketing, he can jump into PPC if he wants to. I am into PPC, myself, mainly to drive traffic to my content-rich sites where I have Google Adsense ads running.
In addition to the Adsense and Adwords programs, Google allows you to make money with your website by placing their Google search box on your site. Admittedly, this source of income is very small, but the searches help you to determine what Internet searchers are searching for and information like that means money in the marketing business.
You can also make money with the Google referral program if your site attracts small to medium size businesses. (So far, I have no experience with this program.)
Google is constantly expanding their programs by which the website publisher can make money. Hope they keep up the good work!
4. Google Traffic Estimator. Another great tool for estimating the cash value of keywords but you have to join Google Adwords to use it. No problem! It costs practically nothing to join Adwords and you may want to become actively involved in Adwords campaigns later.
5. Copyblogger. One of the best websites (blogs) for learning how to write copy....Headlines, openings, content, ads, what-have-you. Good for both old-fashioned websites and blogs.
1. Decide what the subject of your website will be. Hint. Pick a subject you are interested in - you can switch to more commercial sites later. Your first website is for learning, not money making.
I chose "http://vanrcooktripod.com/index.htm in World War 2" for my first commercial site because is the only subject I could consider myself even remotely an expert. The website was a labor of love for me and I really learned about the war as I prepared the site.
Everyone is an expert in some subject!
2. Make a list of good keywords: one-word and two, three, or four word phrases related to your chosen subject. Use WordTracker and Traffic Estimator - both discussed above - to choose the keywords. The keywords and keyword phrases should be the words that folks would normally use to search for your search matter. The keywords should be the relevant "language" of the niche you are writing about. For example, I used "World War 2," "Blitzkrieg," "German Leaders," "German Generals," "Holocaust," etc., for my keywords. These keywords worked fine for attracting traffic to my World War 2 website, although the site was really not too effective in converting the traffic to much money. Still, I loved my work and continue to maintain the site.
3. Optimize your website. Use the information from the websites noted above and/or do a little searching. If you search "Internet Marketing, " "Search Engine Optimization," "SEO," or similar keywords, you will be swamped by hundreds or thousands of search results. Most of these sites offer good, free advice on their web site. Of course, many want to sell you an e-mail book and that might be a good thing for you to do. The books are usually not expensive: $25 to $100. I wasted a lot of time trying to beat the system and get all my education free and the free marketing education cost me months of time. If you are in a hurry, buy one of the e-mail books. Some are very good. However, be informed that some of the books can be obtained from Amazon or other online book stores for much lower costs.
One key item to work on is relevance. Each website should concentrate on as few subjects as possible, preferably only one subject. Don't confuse the search engines by writing about everything in the world on one website. Use the multiple website approach.
4. Get into the search engine indexes. Once you get your web site optimized, you need to get the site in the search engine indexes, e.g., Google, so people can find the site through searches and you can make a little money. To get in the search engine indexes, you can apply directly to the search engines for listing in their ndex or you can have another website that is already indexed link to your site and search engines will find your site within a few weeks.
Once in the search engine indexes, there is a need to get as many incoming links to your website as possible. Google gives these links quite a bit of weight in establishing your web site ranking in their search engine index.
You are now ready to rumble!
5. Commercialize your website. Once you have your site up and running and are in the Google (or other search engine) index, you are ready to make some money. For the beginner who has prepared a legitimate content-rich site, I recommend the Google Adsense program as a starter. A few months in that program will teach you a lot.
From that point on, the sky is the limit. Affiliate programs might be the next step for you if you are interested in selling (or helping sell) a product. Again, try to pick a product that is related to your site or a product that you know enough about to write a website on. Many beginners start with the Amazon affiliate program (mainly selling books but Amazon is adding many other products). I don't think you can get rich as an Amazon affiliate, but they, like Google, are good, honest folks who will teach you a lot and they won't cheat you.
Well-written websites are a good place to make money, but the beginner must become a professional by learning the fundamentals. These fundamentals include website construction, website publishing, search engine optimization, affiliate marketing, linking, and blogging. Knowledge of Google Adsense procedures is helpful to Internet marketing.
The reader is invited to review one of my personal websites: Germany In World War 2. The site is rated highly on Google Search and has been moderately successful with Adsense ads.
Last updated: 04/01/13